Mehta & Maxwell & Kriebel & McCann 42 min

Winning over the new B2B stakeholders_ Revenue, Finance, Sales Operations & Legal

Cloud go-to-market (Cloud GTM) is fast becoming the most sales-efficient way to drive revenue growth for software companies. What started as an alliances and partnerships strategy is now becoming a company-wide strategy. Leaders from revenue, finance, sales operations, and legal all have a seat at the table, and those seats tend to come with strong opinions on topics around co-sell, Marketplace, and data. Hear from this panel about what each stakeholder cares about most and how to engage these groups effectively in your sales cycle.


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