Patrick Riley & Erin Figer 1 min

Introducing Unlock Cloud Go-To-Market with Erin Figer and Patrick Riley

How do I implement my go-to-market strategy with my Cloud Partners? How do I get buy-in from my executives, sales team, and others in my organization? How can I get the right attention from the Cloud Providers? Questions like these, and many more, arise when you’re trying to build relationships with the Cloud Providers and accelerate your revenue journey through the cloud. Welcome to ‘Unlock Cloud Go-to-Market,’ the series where hosts Erin Figer and Patrick Riley share the essential stages of the Cloud GTM maturity model to start, optimize, and grow your company’s revenue through the cloud. They’ve helped countless ISVs tackle the ins and outs of their Cloud GTM motion, and in each episode, they're sharing those success stories from the people who have put them into place. Because ultimately, this way of thinking is the future. And the future is now. Connect with Erin Figer: https://www.linkedin.com/in/erinfiger/ Connect with Patrick Riley: https://www.linkedin.com/in/patrickmriley/ Learn more about Tackle: https://tackle.io/

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0:00

[MUSIC]

0:04

How do I implement my Goda Market strategy with my cloud partners?

0:07

How do I get buy-in from my executives, sales team, and others in my

0:11

organization?

0:12

How can I get the right attention from the cloud providers?

0:15

Questions like these and many more arise when you're trying to build

0:18

relationships

0:19

with the cloud providers and accelerate your revenue journey through the cloud.

0:24

Lucky for you, we have a maturity model for that.

0:27

Welcome to Unlock Cloud Go to Market.

0:30

>> This podcast blends storytelling with strategic advice from actual customers

0:34

who

0:34

both struggled and succeeded with cloud go to market.

0:38

>> At Tackle, we created a maturity model based on a decade of experiences,

0:43

helping software companies turn their cloud partnerships into meaningful

0:46

revenue channels.

0:47

>> In each episode, we're going to dive into that maturity model to talk to IS

0:51

Ds and

0:52

gain their tips and actionable insights for each phase of maturity.

0:56

>> Hi everyone, I'm your co-host, Erin Figer, the VP of Coastal here at Tackle.

1:01

I spent the last decade helping software companies build and operationalize Co-

1:06

Sell.

1:06

>> And I'm co-host Patrick Riley, Tackle's cloud go to market principle.

1:10

I spent the last 13 years at a large Fortune 500 company and

1:13

ended up in the same shoes as a lot of our customers here today.

1:17

>> We're excited to host some fantastic ISV leaders.

1:20

They have some great stories to share on their experiences of unlocking cloud

1:25

go to market.

1:26

So join us each week as we unlock cloud go to market.

1:29

[MUSIC]

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Introducing Unlock Cloud Go-To-Market with Erin Figer and Patrick Riley

0:00 - [MUSIC] ::: 0:04 - How do I implement my Goda Market strategy with my cloud partners? ::: 0:07 - How do I get buy-in from my executives, sales team, and others in my ::: 0:11 - organization? ::: 0:12 - How can I get the right attention from the cloud providers? ::: 0:15 - Questions like these and many more arise when you're trying to build ::: 0:18 - relationships ::: 0:19 - with the cloud providers and accelerate your revenue journey through the cloud. ::: 0:24 - Lucky for you, we have a maturity model for that. ::: 0:27 - Welcome to Unlock Cloud Go to Market. ::: 0:30 - >> This podcast blends storytelling with strategic advice from actual customers ::: 0:34 - who ::: 0:34 - both struggled and succeeded with cloud go to market. ::: 0:38 - >> At Tackle, we created a maturity model based on a decade of experiences, ::: 0:43 - helping software companies turn their cloud partnerships into meaningful ::: 0:46 - revenue channels. ::: 0:47 - >> In each episode, we're going to dive into that maturity model to talk to IS ::: 0:51 - Ds and ::: 0:52 - gain their tips and actionable insights for each phase of maturity. ::: 0:56 - >> Hi everyone, I'm your co-host, Erin Figer, the VP of Coastal here at Tackle. ::: 1:01 - I spent the last decade helping software companies build and operationalize Co- ::: 1:06 - Sell. ::: 1:06 - >> And I'm co-host Patrick Riley, Tackle's cloud go to market principle. ::: 1:10 - I spent the last 13 years at a large Fortune 500 company and ::: 1:13 - ended up in the same shoes as a lot of our customers here today. ::: 1:17 - >> We're excited to host some fantastic ISV leaders. ::: 1:20 - They have some great stories to share on their experiences of unlocking cloud ::: 1:25 - go to market. ::: 1:26 - So join us each week as we unlock cloud go to market. ::: 1:29 - [MUSIC]